The pink ribbon extravaganza — a month-long consumer fest that turns women’s fear and pain into cold hard cash. This year I’ve collected a few of the more flagrant marketing efforts to commodify, exploit — and “cutefy” — breast cancer. Adding injury to insult, some of these products actually contain known carcinogens -making the absence of a national commitment to identifying and eliminating the environmental causes of breast cancer seem that much worse.
This year more companies seem to be marketing candy “in support of breast cancer” – a phrase that always confuses me. The marketing mavens may intend to advertise the notion that purchasing these products supports breast cancer awareness. But there is a great deal of truth in the literal meaning of the claim — some of these products actually support breast cancer. For example, the red dyes used in some food products, have been linked to various cancers.
Moving from candy to cosmetics, while some manufacturers have cleaned up their acts, some of the products marketed to women in this image contain known carcinogens including formaldehyde and formaldehyde-releasing preservatives.
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The caption for the next photo reads: “The Albuquerque Police Department is raising breast cancer awareness with this hot pink patrol car.” Unfortunately, the spray paints used in auto body shops are associated with increased risks of cancer, asthma and a number of other serious health problems.
Could the message be any clearer? Pink painted flowers to mark the graves of those who died from breast cancer. Plastic flowers likely contain BPA, a known carcinogen. The dyes and glues used to make them carry further toxicity.
And finally, there are the products that are simply overpriced, potentially diverting donations to breast cancer prevention research. Just $85 at Vineyard Vines
To learn more about “pinkwashing” and to support the work of Breast Cancer Action, click here.
Click here here and here for analyses as well as images I’ve collected in years past.